About Hurley US
We're building the modern backbone for next-generation golf, uniting influencers, courses, brands, and fans through powerful partnerships and culture-driving content.
"The modern backbone
for next-generation golf."
Hurley US unites influencers, courses, brands, and fans through influencer-first content, software, and live experiences that drive measurable growth for partners.
Brand Position
The influencer content company for golf.
Our Values
Clean
No fluff or jargon. Direct, clear communication.
Confident
Direct statements, high conviction in our approach.
Influencer-First
Influencers are the future of golf culture.
Partnership-Driven
Professional, outcome-driven partnerships.
Premium but Accessible
Next-generation without being exclusive.
Leadership Team
Michael Hurley
Founding Partner
Co-founder of Hurley US, driving the vision for next-generation golf.
China Slater
Founding Partner
Co-founder of Hurley US, building the influencer-powered golf ecosystem.
The Future of Golf Is
Influencer-Powered
We envision a future where influencers are at the center of golf culture, driving growth for courses, clubs, and brands through authentic content and experiences. Hurley US will continue to be the modern backbone that makes this vision a reality.
Our Ecosystem
Three interconnected platforms working together to drive growth
iLeague
The Influencer League
The social scorecard and shot-tracker platform powering influencer audiences and engagement.
iTour
The Influencer Tour
The 36-week influencer competition featuring partner courses and creating viral content.
iCon
The Influencer Conference
The annual championship event with 54 top influencers, live streamed and televised.
Together, these products create a comprehensive ecosystem that benefits partners, sponsors, investors, and the entire golf community.